Critter Quest: Our SF Zoo Project

Endless Fun for Friday: Critter Quest is a simple but highly engaging multimedia campaign being run by the San Francisco Zoo, in which people stand in front of zoo ads (running on local bus shelters) and photograph themselves against backgrounds of animal ears, tails, and wings. They then upload their photos to the project website, where their snaps could win a spot in upcoming SF Zoo print materials. The gallery is great—everyone is grinning!—and the project serves as a wonderful example of how designers can engage the public with fun yet simple ideas. [via Cool Hunter]